Sasha Reads, Vol. 2
The latest selections from Bluebeam VP Sasha Reed's bookmarks list
Bluebeam VP of Industry Advocacy Sasha Reed browses far and wide to keep up with the latest on technology, productivity and innovations from the world of design and construction—and beyond. Here, she periodically shares a few of her favorite recent articles from across the web.
1. Speaking my language
If I could have a super power, it would be to speak and understand any language. With Google’s announcement of real-time translation delivered through Pixel Buds, great feats of translation are available to us, one and all. I wonder, however, are there benefits to living in a world with over 7,000 languages that we haven’t considered? Freakonomics Radio presents a panel of experts who uncover just how linguistic diversity impacts economic growth.
2. BIM comes to Dubai
Dubai is in the running for having the largest single shared building model in the world. The $3 billion Midfield Terminal Building for Abu Dhabi Airports Company is just one project leveraging software to level up their game and comply with the Dubai Municipality requirement for BIM software on all large-scale projects.
3. Honda’s mojo
Honda offers a cautionary tale of what happens when a company exchanges a culture of innovation for a preoccupation with the bottom line. On a quest to reclaim their “mojo,” Chief Executive Takahiro Hachigo works to recapture what made “Honda Honda.” Undoubtedly, there are lessons here for any leader leveraging innovation to positively impact fiscal growth.
4. Interactive radio
Remember “choose your own adventure” books? Well, AI-enabled chatbots are helping the BBC redesign this concept, creating an interactive radio show for Amazon Echo. Uh…yes, please!